GodwillBarasa

Mandate

Lead React and Next.js development across the company's public-facing marketing properties.

Intervention

Introduce standardised performance budgets, shared component libraries and build optimisations — code splitting, memoization, lazy loading — rather than tuning pages one at a time.

Engineering

Refined GitHub Actions CI/CD with engineering and DevOps: automated builds, Jest suites, and a preview deployment per branch. Owned Google Tag Manager, GA4 and Meta Pixel — key funnels and events instrumented, tracking scripts loaded in a performance-conscious way. Wrote the internal guidelines for SEO, accessibility, performance and shared tooling.

Outcome

Improved Core Web Vitals, lower time-to-merge, regressions caught earlier — and roughly 40% gains in page speed and accessibility scores on key routes.

A compressor that searches for the smallest file a given image can survive being — instead of guessing at a quality number.

Sharp exposes quality as a dial from 1 to 100. Turning it by hand is a blind trade between bytes and visible damage. PixelPress makes that a search problem: binary search across the quality range with tolerance-based convergence, parallel quality probes, and progressive dimension scaling when quality alone cannot reach the target.

• Output formatsWebP · AVIF
• DeliveryInstallable PWA, offline
• LicenceMIT

Lab data tells you what a page can do. Field data tells you what it did. The plugin collects both and keeps them in the same place.

Synthetic audits run against the Google PageSpeed Insights API for desktop and mobile; real-user monitoring collects LCP, CLS, FID, FCP and TTFB from actual visitors. The worker is plain PHP — no Node.js dependency — so it installs on ordinary WordPress hosting, processes queued audits asynchronously, and recovers stuck jobs.

• RequiresWordPress 6.0+ · PHP 8.0+
• Version1.0.0 (2024)
• AccessAdmin UI · REST · WP-CLI
• ExportCSV · HTML report